Blog Post
Key Reasons Why Advertising and Marketing are Critical To The Cryptocurrency Industry
Marius Bogdan Dinu • April 26, 2020
The cryptocurrency industry is set to explode in the next few years, and key people are working hard to facilitate the mass integration of this new technology and its benefits into the world. Within ten or so years, the tremendous innovation and information that has been created are already amazing.
Marketing and advertising play a big role in initializing the perception, especially of a new product or service is to stir awareness. This is achieved by providing information about the problem, the opportunity, and the solution.
This guide will show you the main reasons as to why marketing and information are critical right now to the crypto industry.
1. To Create Awareness of Cryptocurrency Concepts New Title
Cryptocurrency and blockchain technology centers on decentralization, a new concept that will revolutionize every industry. This is evident in the ongoing financial revolution brought about by Bitcoin and various other altcoins that present unique values for the society.
People who are aware, want others to be aware too, and they have embarked on worldwide collaborative projects that will enable people globally to get on board.
These include developers and focused on infrastructure and applications. These enthusiasts are information disseminators and investors, educators who inform people on critical aspects as well as facilitators who innovate tailored solutions to bridge information gaps.
Marketing and advertising are fantastic ways of getting information about cryptocurrencies products, services, and opportunities to the target audience with the right tailoring and delivery.
2. Present the Value of Crypto as a New Financial SystemNew Title
"Knowledge is power" is a high-value phrase that was coined by Scholars centuries ago, and it's derived from having access to information, and not just any information, but the right kind. It is an old trade secret that even products and services with tremendous value can fail because people are not aware that they exist.
Cryptocurrencies are ushering in decentralized finance, an inclusive system that bypasses the need to cooperate banking and level the playing field for everyone to take part in the global economy.
This is being achieved by replacing third parties with automated transactions that enable people to transact, send and receive money directly and instantly on a peer-to-peer network.
The biggest challenge right now is to educate people about how the system works in order to create trust, as some of the terms and concepts seem alien, especially to people who are used to traditional banking.
There are a few people who view volatility is the crypto industry as a bad thing due to experience during financial crises. Still, Bitcoin has been responsible for making multiple millionaires, nevertheless.
So the second role of marketing and advertising is to catch the attention of even the most unlikely investors to explore its potential. For example, the Bitcoin community once rewarded Peter Schiff, a renowned gold investor and a big critic of Bitcoin, with some BTC to try and change his negative perspective of BTC.
3. Attracting Investors and Ecosystem Developers, Which Expands Use Cases
Majority of the early crypto adopters constitute the younger generation of tech-savvy people who have for a long time felt that the current financial system has no place for them.
While this can be argued to be accurate, crypto adoption by the younger generation is also compounded by the fact technology is a big part of their lives.
However, bankers and creditors are always rigid to invest in new technologies that haven't been tested first. So crypto developers have to be creative and present their blockchain projects in a way that shows such investors it holds value for them too as well as explore new ways of raising capital.
Even today, bankers know that the percentage of unbanked people around the world represent an untapped wealth reserve, but it is costly to reach them using established banking models. So if through marketing and advertising, the crypto-verse can show them how to do this cheaply, it might result in not only investors but more crypto crusaders.
4. Creation of Wealth
Cryptocurrencies have their own market, and they have done a great job of embracing and mirroring fiat currencies in the traditional markets. However, the crypto market, which is mainly influenced by Bitcoin's price movement is an uncorrelated asset.
This means that the crypto market movement is influenced by internal factors that have nothing to do with the traditional market. Therefore, the cryptoverse has created a vast database of information and indicators that analysts can use to navigate the market and make profits. This includes news, analysis, innovations and tips to help both beginners and experts to trade wisely.
Many entrepreneurs have been born from this venture by creating crypto news websites, podcasts, assets monitors, exchanges, blockchain developer ecosystems as well as one-stop shops for all things crypto.
For instance, information websites like CoinMarketCap
list all the different types of tokens and their market values. Others offer descriptions and critical analysis of Crypto coins and the strength of their use cases.
An excellent example of this is Crypto Adventure, a one-stop-shop for crypto matters presented by crypto enthusiasts and experts. This site is one of many such sites that are dependable sources of new crypto investment opportunities. Such trust fosters a growing community of wealth creation.
Consequently, the cryptocurrency industry is a very incentive-based system, and projects launch their platforms using reward tokens mostly through Airdrops. When a project picks and becomes successful, people who hold large amounts of tokens have endless opportunities to create substantial wealth from initial investments.
Bottomline
As a final thought, it is clear that currently, the cryptocurrency industry is the one side that is doing a lot to bridge the gap between its technology and the traditional markets, which have remained partially rigid. This has inspired the tokenization of many projects that give average investors a fair chance and opens up investment opportunities to a global pool of investors.
In the crypto spectrum, the language of marketing and advertisements is unique as it is directed at a community of decided followers of the crypto gospel who understand what is going on. Therefore, marketers from outside need to understand their demographics in order to get through to them. On the other hand, the crypto community is increasingly doing a good job to try and market crypto concepts to the outside world, and they are slowly gaining.
Disclaimer: This is not trading or investment advice. The above article is for entertainment and education purposes only. None of the content on Crypto Folds is investment advice nor is it a replacement for advice from a certified financial planner. Please do your own research before purchasing or investing into any cryptocurrency.
The crypto world is on the brink of a revolution with PERF , a next-generation utility token that combines advanced artificial intelligence and algorithmic trading to maximize investor profits. Designed by a team of experts in AI, data science, and crypto trading, PERF offers a unique opportunity to capitalize on market fluctuations with unparalleled precision. A Powerful AI Technology Driving Performance Unlike traditional tokens, PERF integrates a sophisticated artificial intelligence algorithm capable of analyzing market trends in real-time and accurately predicting the future movements of the most popular cryptocurrencies. This cutting-edge technology, the result of years of research and massive investments, has already demonstrated its efficiency with an ROI exceeding 75% in traditional financial markets. An Explosive Profit Opportunity Beyond its revolutionary technology, PERF offers several strategic advantages to investors: Exponential growth potential: With its highly anticipated market launch, PERF could see its value multiply by 100X or more . • An ecosystem of seasoned traders: PERF combines exclusive technology with a community of crypto trading experts to maximize daily returns. Our advanced tools and network of senior traders enable PERF holders to optimize their investments with remarkable efficiency and potentially explosive gains. • An innovative staking system offering more attractive rewards than other tokens on the market. PERF: The ICO Success of 2025 According to numerous analysts, PERF has all the ingredients to surpass Wall Street Pepe and become the top-performing ICO of 2025 . With a unique AI technology, a world-class team of experts, and an aggressive growth strategy, PERF is positioning itself as the next big player in the crypto sector. Join the PERF Revolution PERF is now available for pre-sale! This is the perfect time to buy and secure the lowest entry price before its value skyrockets. Don’t miss this unique opportunity to invest in the future of AI-powered crypto trading. Official website: https://performai.io/ Follow us on X: @RealPerformAI
Since trading with crypto is so popular nowadays, we wanted to find out which platforms charge the lowest fees. After all, the less you have to pay the exchange, the more it gets into your wallet. Our research came up with the best low-fee crypto trading platforms, including BYDFi, Binance, Coinbase, Kraken, and Crypto.com. Check out our review to discover which one should host your next crypto trades while charging you the least amount possible! BYDFi Best for: All-level traders looking for minimal or no KYC, high security, and multiple trading opportunities. Currencies: 400+ Trading pairs: Over 1,000 between crypto, Forex, indices, and commodities Transaction Fees: A 0.1% fee for Makers and Takers in spot trading. The platform charges a 0.06% fee for Takers and a 0.02% fee for Makers in perpetual futures trading. In leveraged tokens trading, the platform charges a 0.2% fee. BYDFi is a leading crypto trading platform offering customers a comprehensive suite of trading options and tools worldwide. It first entered the crypto industry in 2020 under the BitYard name and rebranded to BYDFi in 2023, inviting crypto enthusiasts to a new and unprecedented trading experience. BYDFi has numerous trading options, including spot trading, futures trading, and leveraged tokens trading. A copy trading service allows inexperienced traders to follow in the footsteps of more successful industry veterans. Furthermore, those who are entirely new to crypto trading can create a demo trading account and use virtual funds to simulate trades using real-time market movements and indicators. The only downside could be that BYDFi does not support staking and NFTs. One of the features that help BYDFi stand out from the competition is its no-KYC policy. You don't need to pass Know-Your-Customer verification to create an account or withdraw small amounts. Instead, the platform requires KYC only when if you wish to withdraw more than 1.5 BTC daily. BYDFi Exchange does not charge fees for cryptocurrency deposits. Its withdrawal fees vary greatly depending on the token, the network, and the amount withdrawn, but they are within the industry average rates. Depending on the traded coin, spot trading at BYDFi incurs a 0.1% fee for makers and takers. Perpetual contract fees include a 0.06% fee for Takers and a 0.02% fee for Makers. The platform also charges 0.2% transaction fees for leveraged tokens separately when buying or selling (USDT). Users with leveraged tokens must also pay a daily management fee of 0.03% of the true value of the leveraged tokens. BYDFi employs some of the highest security standards in the industry. It also supports seamless crypto conversion options and has a quick and efficient mobile application. Helpful customer support, competitive fees, and an overall user-centric approach make BYDFi one of the best low-fee crypto trading platforms in 2025. Binance Best for: Experienced traders looking for high-volume trades. Currencies: 350+ Trading pairs: 50+ Transaction Fees: Maker fee: 0.10% – 0.02%, Taker fee: 0.10% – 0.04%. Fees decrease with higher trading volume. Binance is the world’s most popular and biggest cryptocurrency exchange. The platform is also one of the oldest services in the industry, offering trading opportunities, and it has been around since 2017. Throughout the years, Binance has spearheaded innovation and amassed considerable liquidity to support high-volume trades. Today, the exchange serves over 250 million users worldwide. Binance is well-known for its extensive trading offering of over 350 cryptocurrencies. The platform's high-security level and advanced trading tools maintain it at the industry's apex, despite the exchange facing complaints for lack of transparency in recent years. Another important factor that attracts millions of daily users is Binance’s low fees and trade limits. The exchange charges trading fees that range from 0.01% to 0.1%. This means that new users can start with as little as 0.000001 BTC and a low-risk management strategy. Binance has a mobile app that users can easily install on iOS and Android devices to trade crypto wherever they go. Despite this streamlined approach to trading on the go, many Binance users have complained about the platform’s overcrowded dashboard, which may feel daunting for beginner traders. Binance allows users to trade hundreds of cryptocurrencies on Spot, Margin, and Futures markets. The exchange charges deposit and withdrawal fees that vary depending on the cryptocurrency. So, in a BYDFi vs. Binance confrontation on fees, the former wins since it doesn't charge users for deposits. Binance also charges fees for Spot trading, which apply to regular crypto trading. A Futures trading fee applies only to derivatives, such as Binance Futures. Lastly, users have to pay fees every time they engage in P2P transactions on the platform. Binance will be one of the top crypto trading platforms in 2025 despite security concerns and user complaints. The exchange ensures high-speed transactions, affordable fees, and several trading services. It supports hundreds of cryptocurrencies and possesses tremendous liquidity. However, the platform’s gradual focus on high-end, experienced traders means that beginners will have to look elsewhere when starting their crypto trading careers. Coinbase Best for: Beginners and intermediate traders looking to hone their skills. Currencies: More than 240 digital assets. Trading pairs: Over 300 different trading pairs Transaction Fees: Fees differ depending on the region, payment method, and the user’s pricing tier. Coinbase is another highly popular crypto trading platform and exchange with over 73 million users worldwide. The company was founded in 2012 during Bitcoin's early days. However, the exchange only rose to fame after later expanding its services from San Francisco, California, to over 100 countries. Many users choose Coinbase for its all-inclusive offer of crypto services. The platform lets you buy, sell, and store over 240 digital assets. The most popular cryptocurrencies, including Bitcoin and Ethereum, are in high demand on the platform and are the most involved in the platform’s high trading volumes Coinbase is also well-known for its solid security and liquidity backups. In fact, Coinbase is a publicly traded company with USD balances through FDIC-insured banks. This feature enables it to secure the users’ digital funds against security breaches. Nevertheless, the exchange has been the target of several accusations in the past, including a charge by the U.S. Securities and Exchange Commission (SEC) for allegedly operating as an unregistered securities exchange. In terms of trading, Coinbase is suitable for crypto traders of all skills and knowledge, making it one of the few reliable BYDFi alternatives. Many traders choose the platform for its intuitive navigation and comprehensive educational resources, which are especially helpful for beginners. Trading fees on Coinbase may be consistently higher than on other crypto trading platforms. For example, you may have to pay anything between 0% and 0.6% on your trades, depending on the trade volume and the digital asset you choose. The platform supports you with several market indicators, in-depth analyses, and charts to help you manage your portfolio better. Regulatory restrictions may be some of the biggest downsides of using Coinbase. The exchange is available in many countries, but its services are subject to local regulations and differ from region to region. That’s why users from different countries may have entirely different trading experiences on Coinbase. All in all, Coinbase is a reliable entry in our list of the top crypto trading platforms in 2025. Despite legal controversies and regulatory issues, the exchange maintains a relatively positive reputation worldwide. Its substantial liquidity, security, and large number of cryptocurrencies and pairs make it a prime choice for all types of traders. Kraken Best for: Expert traders Currencies: 300+ Trading pairs: 50+ Transaction Fees: Maker fee: 0.16% – 0.00%, Taker fee: 0.26% – 0.10% (Pro Version). Kraken is another crypto exchange based in San Francisco, California, that offers crypto trading services. The platform is famous for its low fees and enhanced security measures. Over 10 million users worldwide vouch for its top-quality services and advanced trading features. Moreover, Kraken ranks high in liquidity, surpassed only by Binance and Coinbase. Users can rely on Kraken for multiple trading options with over 50 pairs. Newbies may want to remain in shallow waters and stick to the common buys and sells. On the other hand, expert users will choose Kraken for more complex trading features, such as margin trading and futures trading. In fact, the platform is the go-to trading venue for seasoned traders, and Kraken rewards them with a Pro version with some of the industry's lowest fees. Kraken charges transaction fees ranging from 0% to 0.26% per trade. The exchange also takes 3.75% + €0.25 for credit card purchases and 1.7% + $0.10 for online banking processing. Kraken also applies a 3% fee for converting balances less than the minimum order size. Pro version users will have to pay a 0.02% opening fee on margin trades and a rollover fee of the same amount every 4 hours. Those trading futures will have to pay anything between 0% and 0.16% as Makers and between 0.10% and 0.26% as Takers. Kraken also charges Pro users to trade stablecoins, pegged tokens, and FX pairs. Depending on the coin and trading volumes, these fees range from 0% to 0.2%. Many traders choose Kraken for security reasons. In fact, the platform has never suffered a massive security breach, due mainly to a consistent improvement of safety standards. While it remains a reliable crypto trading venue for all traders, Kraken makes our list thanks mostly to the low fees that Pro users enjoy. Crypto.com Best for: All-level traders who prefer mobile crypto trading. Currencies: 350+ cryptocurrencies Trading pairs: Over 400 pairs Transaction Fees: Fees differ depending on the trading volume. Crypto.com closes our list of the top low-fee crypto trading platforms in 2025. The exchange launched in 2016 and quickly gained global use and popularity. Today, Crypto.com boasts over 80 million users and is available in over 90 countries. Crypto.com is a popular platform for trading crypto mainly due to its high liquidity and robust security measures. The platform provides basic and advanced crypto trading features, including margin, spot, and over-the-counter (OTC) trading. Besides crypto trading services, Crypto.com attracts users with its digital ecosystem, which includes a blockchain, a native token (CRO), a mobile wallet, and a versatile range of tools and resources. The company also provides users with a crypto Visa card that they can use to process cryptocurrency payments. The card is accepted by over 60 million merchants worldwide. Crypto trading at Crypto.com is rather straightforward and accessible even by beginners. The platform charges competitive fees that vary greatly depending on the traded volume. For example, Crypto.com employs a seven-tier fee system in Spot and Margin trading. Level one involves a Total Spot Volume of less than $10,000. In this case, Makers have to pay a 0.2500% fee, and Takers are charged a 0.5000% fee. The fees decrease gradually until the 7th tier, which involves a volume equal to or larger than $10 million. In this case, Makers don't have to pay a fee, while Takers pay a 0.5000% fee. Crypto.com also has a VIP program whose members enjoy discounted fees. The exchange does not charge users for deposits. However, it will apply fees on all withdrawals. These charges vary depending on the coin, network, and volume. Overall, Crypto.com is a reliable platform for trading crypto. Its fees are not the lowest in the industry, but they are not deal-breakers either. The exchange enjoys global appreciation for its business-oriented approach with banking features, advanced trading options, and far-reaching support for multiple assets. Among the downsides of using this platform would be the below-par customer support and its unavailability in the United States, China, Hong Kong, Singapore, Canada, and the United Kingdom. These are the top low-fee crypto trading platforms in 2025. This year, we should see a significant increase in crypto trades, and each of these platforms can provide you with an unmatched crypto trading experience. Choose the one that best suits your level, experience, and strategy. More importantly, remember to do your due diligence and consider risk management options before engaging in crypto trades.
QDVI (QDV) is changing real estate investment by bringing luxury properties to the blockchain. Investors can now own shares in high-end hotels and premium apartments through tokenization. This model lowers the entry barrier to luxury real estate, making it more accessible. The ICO launch gives investors a secure and transparent way to invest in real estate-backed digital assets. Token holders can earn passive income, stake tokens, and refer others for commissions. The funds raised will help build a 5-star hotel in Kudowa-Zdrój and expand QDVI’s global property portfolio. Tokenized Real Estate: A New Investment Model QDVI allows investors to own fractions of high-value properties. Tokenization simplifies the process and adds liquidity, unlike traditional real estate investments. Here are some key highlights on this newly born project: Lower Entry Costs—Investors can join with small amounts instead of large capital. Blockchain Security—All transactions are recorded on an immutable ledger, ensuring transparency. Passive Income—Token holders earn from staking rewards and rental profits from QDVI properties. Sustainable Approach—Properties use eco-friendly materials and energy-efficient systems. This hybrid model merges traditional real estate ownership with modern blockchain advantages. A Growing Community of Real Estate and Web3 Enthusiasts QDVI offers multiple ways to earn and engage with luxury real estate investments, making it rewarding and accessible for everyone. With as little as $100, investors can stake QDVI tokens to earn passive income from rental profits and property profit-sharing. The platform also features a referral program. The system offers 10% commissions in USDT or USDC for bringing in new investors, with instant payouts and complete transparency. Token holders enjoy multiple exclusive perks with this project. The benefits include discounted stays at QDVI properties, VIP privileges, priority booking, and access to exclusive events. Global Expansion and Future Plans QDVI is building a 5-star hotel in Kudowa-Zdrój, Poland, as its flagship property. The roadmap includes acquiring luxury apartments in Europe, Asia, and the Middle East. Future plans focus on: Expanding real estate holdings in prime global destinations. Enhancing sustainability with green building practices. Increasing liquidity through token trading options. With blockchain transparency and secure investment structures, QDVI offers a new way to invest in luxury real estate. About QDVI QDVI is a blockchain-powered real estate investment platform. It enables investors to own shares in luxury hotels and apartments. The $QDVI token provides staking rewards, profit-sharing, and exclusive perks. Through secure blockchain technology, QDVI makes high-end property investment accessible, transparent, and rewarding. QDVI's tokenomics mentions a total supply of 50,000,000,000 QDV coins. Nearly a third (30%) of the supply will go to the ICO. The rest will fund development, the presale, marketing efforts, and more. The project's ICO is a way to join the growing QDVI community and approach its vision to revolutionize real estate investment. Anyone curious to learn more about QDVI can check out the project's official website and the social pages below. X (Twitter) | Telegram
SwissRx Coin has announced a plan to transform healthcare finance and supply chains using blockchain technology. The project streamlines payments, reduces costs, and addresses the critical issue of counterfeit medications by creating a transparent, secure infrastructure for the pharmaceutical industry. The World Health Organization estimates that counterfeit drugs pose a serious threat to global health. SwissRx Coin’s blockchain-based solution tracks each product from manufacturing to distribution, preventing harmful counterfeits from entering the supply chain and ensuring the authenticity of medications. SwissRx Coin: Goals and Vision SwissRx Coin aims to solve critical challenges in the healthcare sector through three core objectives: - Combat Counterfeit Medications: SwissRx Coin introduces a blockchain-based traceability system that tracks and verifies the journey of every pharmaceutical product. This protects both healthcare providers and patients from counterfeit drugs. - Simplify Healthcare Financial Transactions: By integrating payment processing into a blockchain network, SwissRx Coin reduces costs, delays, and Transactions between healthcare providers, pharmacies, and insurers are streamlined and secure. - Increase Transparency and Trust: Blockchain’s immutable ledger records every transaction and movement in the supply chain, promoting regulatory compliance and building trust across the healthcare ecosystem. Key Features of SwissRx Coin SwissRx Coin leverages advanced blockchain technology to create a secure, efficient, and transparent solution for healthcare transactions. Key features include: - Secure and Transparent Supply Chain: Each transaction and product movement is recorded on the blockchain, allowing healthcare providers and regulators to verify product origins and authenticity. - Fast, Low-Cost Transactions: Payments are processed instantly with minimal fees, making global healthcare transactions more efficient. - Eco-Friendly Operations: SwissRx Coin utilizes energy-efficient blockchain technology through Proof of Stake (PoS), reducing carbon - Swiss-Standard Compliance: Built on Swiss precision and trust, SwissRx Coin adheres to strict regulatory requirements. - Decentralized Staking Opportunities: Investors can stake SWRX coins and earn passive rewards, contributing to the platform’s growth and adoption. Stake here: https://stake.smithii.io/swissrx-staking. - Global Reach: The platform supports international transactions, connecting suppliers, manufacturers, and distributors Combatting Counterfeit Medications Counterfeit medications cause significant harm worldwide. SwissRx Coin’s blockchain technology provides an unalterable, traceable record for each product’s journey, from manufacturing to distribution. This prevents counterfeits from entering the supply chain, improving patient safety and trust in healthcare services. Healthcare providers can scan product IDs to verify legitimacy before distribution, ensuring patients receive only authentic medicines. Why SwissRx Coin is a Strong Investment Opportunity SwissRx Coin addresses urgent needs in the global healthcare and pharmaceutical sectors with its innovative, blockchain-powered solutions. Key investment highlights include: - High-Impact Industry: The healthcare and pharmaceutical sectors require financial and supply chain modernization. SwissRx Coin offers cutting-edge technology to meet these demands. - Unique Value Proposition: SwissRx Coin streamlines payments while enhancing global healthcare safety and compliance through robust traceability solutions. - Real-World Application: The platform provides solutions for both financial transactions and product authentication, positioning itself as a leader in healthcare’s digital transformation. About SwissRx Coin SwissRx Coin is a payment and pharmaceutical traceability platform for healthcare, based on blockchain technology. It stops counterfeit drugs by recording crucial product data, which healthcare providers can scan to verify authenticity. This ensures that only safe medications reach patients. SwissRx Coin integrates payments into this system, enhancing security and efficiency. With quick transactions, eco-friendly operations, and strict regulatory compliance, SwissRx Coin provides reliable solutions for healthcare providers, professionals, and patients worldwide. Anyone wishing to know about the SwissRx Coin project can view the website of the project. The social media platforms (listed below) have the most updated information and updates about the development of the project. X (Twitter) | Telegram
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